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Proprietary Management
Moderate Risk Revenue Target: 12–15% Available on Schwab

Equity Core SMA

Designed to outperform the S&P 500 by matching its downside volatility while aiming for superior upside. Invests in market-leading companies that consistently deliver steady, reliable growth across essential sectors.

Consumer Electronics Healthcare Financials Semiconductors Media & Entertainment Retail
Fee Basis
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Cumulative Return
Backtested + Live
CAGR
Backtested + Live
Since Jan 2023
Live Performance
1-Year Trailing
Rolling Return
Year-to-Date
2026
Strategy Overview
Equity Core SMA

The Equity Core SMA targets a diversified portfolio of high-quality companies across technology, healthcare, industrials, and consumer sectors — established businesses with steady revenue growth, strong balance sheets, and consistent earnings expansion that form the foundation of a well-constructed portfolio.

This is our balanced core strategy, designed for investors who want reliable growth with lower volatility than pure technology exposure. Holdings typically exhibit 12–15% revenue growth, proven profitability, strong free cash flow, and sector-leading positions across multiple industries.

01
Quality Growth Screening
Systematic identification of companies with 12–15% revenue growth, investment-grade balance sheets, and consistent earnings beats across economic cycles.
02
Sector Diversification
Deliberate allocation across technology, healthcare, industrials, consumer staples, and financials to reduce sector concentration risk while maintaining above-market growth exposure.
03
Earnings Quality Analysis
Focus on companies with high return on invested capital, expanding margins, and strong free cash flow conversion — the hallmarks of durable, compounding businesses.
04
Downside Protection
Broader diversification across 30–40 holdings and multiple sectors provides natural downside cushioning during market dislocations while maintaining growth participation.
Strategy Details
Revenue Growth Target12–15%
Typical Holdings30 – 40
Live SinceMarch 23, 2021
BenchmarkS&P 500
Advisory Fee1.50% Annual
Account Minimum$250,000
CustodianCharles Schwab
Risk ProfileModerate
Schwab Marketplace Approved
Sector Exposure
Where We Invest
Concentrated exposure to a diversified set of sectors where high-quality companies generate consistent growth. Broader than our Growth and Core strategies, with deliberate exposure across technology, healthcare, industrials, and consumer sectors.
8+ Sectors
Targeted Verticals
100% U.S.
Equity Exposure
Multi-Sector
Diversified Exposure
Quality First
Earnings & Cash Flow
Large-Cap Technology
Healthcare & Biotech
Industrial Leaders
Consumer Staples
Financial Services
Semiconductors
Cloud & Software
Digital Payments
Energy & Utilities
REITs & Real Assets
Defense & Aerospace
Communications
Performance
Track Record Since January 2008
Calendar year returns alongside the S&P 500, demonstrating the strategy’s ability to compound meaningfully above its benchmark across full market cycles.
Cumulative Return
Backtested + Live
Annualized (CAGR)
Backtested + Live
vs. S&P 500 Cumulative
Excess Return

Calendar Year Returns

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YearCore SMAS&P 500Excess Return
Growth of $100,000
Compounding Visualized
Hypothetical growth of a $100,000 investment in the Equity Core SMA compared to the S&P 500, using daily compounded returns.
Core SMA
Ending Balance
S&P 500
Ending Balance
Excess Value
Core vs. S&P
Date Range
Fee Basis
Core SMA
S&P 500
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Core SMA
S&P 500
Investment Process
How We Select Holdings
A disciplined, multi-sector approach designed to identify quality companies with consistent earnings growth, strong balance sheets, and durable competitive advantages.
01
Universe Screening
Multi-sector screening for companies with 12–15% revenue growth, investment-grade credit profiles, and at least 5 consecutive years of earnings growth. Quality metrics reduce a broad universe to ~200 candidates.
02
Moat Analysis
Evaluation of return on invested capital, margin stability, and balance sheet strength. We favor companies that consistently generate excess returns on capital through economic cycles.
03
Valuation Framework
Relative valuation framework using P/E, EV/EBITDA, and free cash flow yields benchmarked against sector peers and historical ranges. We avoid overpaying for quality.
04
Portfolio Construction
Broader diversification across 30–40 positions and 8+ sectors provides natural downside cushioning. Quarterly rebalancing with tax-loss harvesting and sector drift management.
Risk Profile
Strategy Risk Characteristics
ConservativeMod-ConservativeModerateMod-AggressiveAggressive
Max Drawdown (Month-to-Month)
100%
Equity Exposure
30–40
Typical Positions
The Core Thesis
Why We Believe Quality Compounds
The companies in this portfolio are proven compounders — high-quality businesses across multiple sectors that generate consistent earnings growth through every market environment.
Earnings Consistency
Companies that grow earnings consistently — through recessions, rate hikes, and geopolitical shocks — compound wealth far more reliably than high-flyers with volatile results.
Multi-Sector Diversification
Sector concentration is hidden risk. By diversifying across technology, healthcare, industrials, and consumer sectors, the Core SMA captures growth from multiple economic drivers simultaneously.
Balance Sheet Strength
Companies with low debt, strong cash positions, and high interest coverage ratios survive downturns and emerge stronger — often acquiring weakened competitors at distressed prices.
Free Cash Flow Machines
Free cash flow is the ultimate measure of business quality. Companies that convert revenue to cash efficiently can fund growth, pay dividends, buy back shares, and reduce debt simultaneously.
Dividend Growth
Many Core holdings pay growing dividends — a sign of management confidence and business durability. Reinvested dividends contribute significantly to long-term total return compounding.
Lower Volatility, Strong Returns
Historically, high-quality multi-sector portfolios deliver 80–90% of pure growth returns with significantly less volatility — a better risk-adjusted experience for most investors.
Ideal Investor
Who This Strategy Is Built For
The Core SMA is designed for investors with long time horizons, high risk tolerance, and a deep understanding that short-term volatility is the price of long-term outperformance. It’s not for everyone — and that’s the point.
The Foundation Builder
Investors building the core of their portfolio who want diversified equity growth across multiple sectors. The Core SMA serves as the primary equity allocation — the largest single holding in a well-constructed wealth plan.
Primary Equity Holding
The Risk-Conscious Grower
Investors who want meaningful equity growth but are uncomfortable with the volatility of pure technology or innovation strategies. They appreciate quality, consistency, and the psychological comfort of sector diversification.
Moderate Risk Profile
The Pre-Retiree
Investors within 10–15 years of retirement who are transitioning from aggressive accumulation to a growth-with-protection mindset. The Core SMA’s lower volatility profile preserves gains while continuing to outpace inflation.
Retirement Transition
The Multi-Strategy Client
BRIM clients who pair the Core SMA with Core or Growth for a blended portfolio. Core provides the stable, diversified base while the more aggressive strategies provide upside — a barbell approach to portfolio construction.
Blended Portfolio Base
Get Started
Ready for Reliable Growth?
Schedule a complimentary consultation to discuss whether the Equity Core SMA is the right fit for your portfolio, risk tolerance, and long-term goals.
Great portfolios start with a strong core.

No obligations, no pressure — just a straightforward conversation about your goals and whether diversified quality growth investing is right for you.

Important Disclosures

Bull Run Investment Management, LLC (“BRIM”) is a registered investment adviser with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. The information presented is for informational purposes only and does not constitute investment advice, an offer to sell, or a solicitation of an offer to buy any securities.

Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal. The Equity Core SMA involves risk including the potential loss of principal. While more diversified than concentrated growth strategies, all equity investments carry market risk. This strategy may experience significant drawdowns and is not suitable for all investors.

Backtested performance (January 2008 – March 2021) is hypothetical and was derived by retroactively applying the strategy’s current methodology to historical data. Backtested returns do not represent actual trading, do not reflect the impact of actual market conditions on decision-making, and may not account for all material economic and market factors. Actual results may differ materially.

Live performance represents actual client account returns beginning March 23, 2021. Gross returns are presented before the deduction of the 1.50% annual advisory fee. Net returns reflect the deduction of the advisory fee on a quarterly average daily balance basis. Returns include reinvestment of dividends and capital gains. Individual client results may vary based on account size, timing of contributions and withdrawals, and other factors.

The S&P 500 Index is an unmanaged index of 500 large-capitalization U.S. stocks and is used as a benchmark for comparative purposes only. You cannot invest directly in an index. Index returns do not reflect fees, expenses, or trading costs.

For more information, including BRIM’s Form ADV Part 2A and privacy policy, please visit bullrunim.com or contact us at info@bullrunim.com.

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