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For Financial Professionals
SMA Performance

Track Record Across Four Proprietary Strategies

Transparent performance reporting across all four SMA strategies — with calendar year returns, cumulative growth, and benchmark comparisons updated quarterly.

Innovation SMA Highlights
Cumulative Return (2023–2025)
Annualized (CAGR)
vs. Non-Leveraged ETFs
Gross of fees, 2023–2025. Past performance is not indicative of future results.
Proof of Performance

Growth of $100,000 — All Strategies

Interactive performance against the S&P 500. Toggle gross and net, pick custom date ranges, drag to zoom, or use the slider below the chart.


Period
Returns
Fee %
Custom Range
Drag to zoom · shift+scroll · scroll brush to zoom
Live Only · Mar 24, 2020 → Present
Fetching live strategy data…
Zoom Range
Performance shown gross of advisory fees. S&P 500 shown gross — no advisory fee applied. Colored dots mark each strategy's live inception date — returns prior to that date are backtested.
Our complete performance dataset is public.
View, download, and verify every daily return since January 7, 2008. No gated access, no qualification form.
Period Returns

Performance Across Every Window


Click any column header to re-anchor the chart above. Returns over 2.5 years are annualized.

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Since Live uses each strategy's own live inception date (Innovation '20, Core '21, Low Vol '21, Growth '22). Since Mar '20 anchors all strategies to Innovation's live inception for a common-window comparison — values before each strategy's live date are backtested. Risk metrics reflect the active chart period. Sharpe uses a 4% risk-free rate.
Calendar Year Returns

Year-by-Year Track Record


Click any year to view that calendar year in the chart above.

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Calendar year returns compound every trading day within the year. Years before each strategy's live inception are backtested.
Current Positioning

Representative Holdings


Live portfolio composition across all four strategies, sourced directly from our master database. Individual client portfolios may vary based on account size and tax considerations.

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The Live Track Record

What each strategy has actually delivered.


Since each strategy went live — gross of fees. Click any card to anchor the chart above to that window and see it play out.

Innovation · Aggressive Growth Live since Mar 24, 2020

Mid-teens CAGR through the worst growth-equity environment on record.

Since Live · CAGR Strong absolute return, gross of fees. A mid-teens annualized return delivered in one of the most valuation-compressed stretches for high-growth equities since the dot-com era. See in chart
Since Jan 1, 2023 The rebound is well underway. Innovation has outperformance vs. the S&P 500 over the same window — the kind of snapback a compressed growth book was built for. See in chart
Context · Cloud Valuations Cloud software — flat since Innovation went live. The BVP Emerging Cloud Index went nowhere, and Clouded Judgement's software multiples compressed from ~20x to ~3x forward revenue. Cheapest levels in 10+ years — not a strategy issue, a macro one.
Positioned for · Mean Reversion ~5x What a reversion to historical multiples could look like. 20–25 leaders across AI, cloud, semiconductors, and enterprise software — bought at the cheapest valuations in over a decade while earnings keep compounding. The asymmetry is the setup.
Multiple compression from ~20x to ~3x forward revenue means a return to even a mid-cycle 10x would imply a ~3x upward re-rating on the same earnings. Innovation's concentration in the highest-growth names inside that universe is the point.
Growth · The Complement Live since Apr 14, 2022

Outperformed the S&P 500 live, gross of fees.

Since Live · CAGR Outperformed the S&P 500, gross of fees. Positive alpha since inception with a 25–30 name concentrated growth book. See in chart
Since Jan 1, 2023 Growth-equity snapback captured. Less concentration than Innovation, smoother path — same growth DNA. See in chart
The complement to Innovation. Growth holds companies we think will compound steadily — not the fastest names in the market. When we're right, it delivers broad growth exposure with less drawdown risk than Innovation. When we're wrong, it's almost always because one of these names compounded faster than we expected — so the error mode works in the client's favor either way.
Core · S&P Replacement Live since Mar 23, 2021

Outperformed the S&P 500 live, gross of fees.

Since Live · CAGR Outperformed the S&P 500, gross of fees. Positive alpha since inception with a 25–30 name concentrated equity book. See in chart
Upside Capture vs. S&P Captures more than the full S&P upside. Since live. Backtested + live: — same story over the full 18-year record.
Downside Capture vs. S&P Roughly full-market downside. Since live. Backtested + live: — over the full 18 years, Core actually took on less downside than the S&P.
Built as an S&P replacement, not a satellite. Same large-cap backbone, same diversification, concentrated into 25–30 highest-conviction names across every sector that matters.
Low Volatility · Defensive Anchor Live since Apr 16, 2021

Meaningfully less pain for modest return giveup.

Max Drawdown Since Live Smaller peak-to-trough than the S&P. S&P max DD same window: . Low Vol cushioned the 2022 drawdown by roughly . See in chart
Annualized Volatility Less volatility than the S&P 500. S&P vol same window: . A calmer ride for clients who value sleep.
Since Live · CAGR The defensive ballast role. A modest return giveup vs. the S&P () in exchange for meaningfully less downside exposure. Exactly what the defensive sleeve should do.
Performance Snapshot

Since Live Inception


Actual, fee-inclusive results from the day each strategy went live to present. Values reflect the current Gross/Net toggle above.

Full Disclosure

Methodology & Disclosures


The complete accounting behind every number on this page.

Data Source

All returns are sourced from Bull Run Investment Management's master performance database, computed from daily closing prices of the underlying securities held in each model portfolio. The complete dataset is publicly available at our open-data sheet and can be downloaded as CSV via the button above.

Return Computation

Daily returns are geometrically compounded to produce cumulative and annualized figures. Growth of $100,000 plots begin with a $100,000 anchor on the first day of the selected period (day-one return = 0%) and compound from day two forward. Calendar-year returns compound every trading day within that year. Periods of 2.5 years or longer are annualized using (1 + cumulative)^(1/years) − 1; shorter periods are shown as cumulative totals.

Gross vs Net of Fees

Gross returns are the raw portfolio returns before any advisory or management fees. Net returns deduct a customizable annual advisory fee, applied quarterly on the average daily balance within each quarter — this reflects how fees are actually billed on managed accounts rather than a simplistic daily drag. The S&P 500 benchmark is always shown gross; no advisory fee is applied to the index comparison.

For Advisors (Sub-Advisory)

Sub-advisory fees are typically 0.50% annually, negotiated directly with the advisor. This is the default fee input on this page.

For Direct Clients (Tiered)

Direct clients pay tiered fees on a graduated schedule (see table below). The rate in each tier applies only to assets within that tier.

Assets Under ManagementAnnual Rate
$0 – $250,0001.50%
$250,000 – $500,0001.25%
$500,000 – $1,000,0001.10%
$1,000,000 – $2,500,0000.95%
$2,500,000 and above0.85%

Fees are billed quarterly in arrears on the average daily balance of the account during the quarter.

Live vs Backtested Periods

Each strategy has a distinct live inception date — the date real client capital was first deployed. Periods before this date are backtested using the same selection rules applied historically. Backtested periods do not represent actual trading and are subject to hindsight bias, among other limitations. Live performance is what clients actually earned.

StrategyLive InceptionBacktested From
InnovationMarch 24, 2020January 7, 2008
GrowthApril 14, 2022January 7, 2008
CoreMarch 23, 2021January 7, 2008
Low VolatilityApril 16, 2021January 7, 2008
Risk Metrics

Annualized Volatility is the standard deviation of daily returns, scaled by √252. Sharpe Ratio uses a 4% risk-free rate: (annualized return − 4%) / annualized volatility. Max Drawdown is the largest peak-to-trough decline during the selected window, measured on the cumulative daily return series.

Benchmarks

The S&P 500 serves as the primary benchmark across all strategies. For context on the Innovation strategy specifically, the Nasdaq 100 and BVP Emerging Cloud Index are also referenced. None of these indices are directly investable; all benchmark returns are total return or price return as published by their respective providers, shown gross of fees.

Holdings Disclosure

Holdings shown reflect the current model portfolio composition as of the date indicated on each card, updated periodically. Individual client portfolios may differ based on account size, tax considerations, timing of investments, and client-specific restrictions. Position sizes and constituents are subject to change without notice.

Bull Run Investment Management, LLC (BRIM) is a registered investment adviser (CRD #306763). Performance information presented here is consistent with principles of the Global Investment Performance Standards (GIPS®); BRIM does not claim GIPS compliance or verification. Past performance does not guarantee future results. All investments carry risk of loss, including loss of principal. Backtested performance is hypothetical and does not represent actual trading or client accounts. This page is for informational purposes only and does not constitute investment advice, an offer to sell, or a solicitation of any securities or services. For a full copy of our Form ADV Part 2A brochure or to schedule a conversation, please use the linked resources. Questions: info@bullrunim.com · (703) 344-6844.
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