Becoming a client
Understand what to expect, get to know your team, and find the information you need as we begin building your financial picture.
Your next steps and resources
A form, a questionnaire, and an hour of your time. Both forms are required before you become a client — doing them first is what makes the introductory call worth an hour. Everything after that is ours to do.
Your financial picture before the conversation: what you own, what you owe, and what you want the money to do. About five minutes, and it tells us whether we are a good fit for each other. Everything that follows is built on it.
Complete the Intake FormRequired before you become a client, and strongly preferred before the call. It combines the Schwab investor-profile framework with Bull Run’s scenario-based assessment and ends with the allocation your answers support. You keep a PDF of it — and with both forms in hand, the first call opens with a real recommendation.
Complete the QuestionnairePick a time and we confirm it. We go through your risk and the full picture of what you own — not only the piece you are thinking of moving, since a plan built against half a balance sheet is not worth much. No preparation needed; the forms already did that.
Schedule the CallThis is not another required task for you. It is the written recommendation we provide once we understand your situation: the strategy blend, account structure, exact fee, and how it compares with what you own today. Complete both forms beforehand and we can often walk you through it on the introductory call itself.
Cannot get to them beforehand? We can complete them together on the call — it just means the hour goes to data gathering rather than decisions. If you would like us working from your current holdings, email your most recent statements to cpassarelli@bullrunim.com.
You have done your three things. Steps 04 through 07 are ours — you sign twice, and that is the extent of it. Here is exactly what happens at each stage, so nothing arrives as a surprise.
Written, not verbal: your full picture, the strategy blend we recommend, the account structure, and the exact fee, in plain language. Your risk profile maps to one of five standing allocations — that is the starting point, not the answer, because yours gets tailored around your tax situation and what you already own. Some people accept the proposal as it stands. Some want a second call to walk it line by line first; that happens often, and it costs nothing.
You sign twice, and that is the extent of it.
The advisory agreement, our ADV disclosure, the fee schedule, and our privacy policy — everything that governs how we manage the money and what we charge. The packet carries the risk tolerance questionnaire too, already handled if you completed it on the site. Both arrive by email.
Schwab emails you the account paperwork and you approve it inside your own Schwab account. Never had one? You create your login as part of approving it — that step is built in, so there is nothing to set up first. This is the request that opens the accounts and brings the assets in.
We build the application and Schwab emails you. You create your Schwab credentials as part of approving it — so your online access exists from that moment, before the accounts are even funded. Approving takes minutes, and the request stays open for thirty days if you need to think about it.
You keep the login you have. Give us the eight-digit account number and we send an authorization you approve with those same credentials — that is what links the account to Bull Run so we can manage it. Anything held elsewhere still gets a new Schwab account and transfers in, so a mixed household simply runs both at once.
Accounts are opened in your name at Schwab, and assets move custodian to custodian — never through Bull Run. Transfers ride along with the account paperwork; cash contributions and recurring transfers can be set up at the same time, and if you are rolling over an old 401(k) we coordinate with the plan provider and walk you through it. Once the assets land, we set up your Black Diamond and RightCapital access.
Schwab is live to the second. Black Diamond and RightCapital are current as of the last business day.
This is the part where you do nothing. The portfolio runs daily — rebalancing, tax-loss harvesting, and adjustments as your life changes — and the plan updates alongside it. Review as often as you actually want to: quarterly, annually, or only when something changes. Reach out with a question whenever one comes up.
From day one, here’s what defines the client experience at Bull Run Investment Management.
We are legally obligated to act in your best interest. No commissions, no conflicts—fee-only, always.
Clear fees, live reporting, and direct account access. You always know exactly where your money is and what it’s doing.
We don’t wait for you to call. Rebalancing, tax-loss harvesting, and portfolio adjustments happen on a continuous basis.
You work directly with your portfolio manager—not a call center, not a junior associate. One relationship, one point of contact.
Schedule a complimentary consultation to discuss your financial goals. No commitment, no obligation—just a conversation about what’s possible.
Ask it here and get an answer in a few seconds, with a link to the page that backs it up. Answers come from this website only — no account access, no lookups.
General information from this website only — not advice and not a recommendation. Past performance does not predict future results.
Tell us a bit about yourself and we’ll reach out to schedule a time that works for you.
We’ve received your request and will be in touch shortly to schedule your consultation.