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Let’s get to know you:

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Where is your primary residence?

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How May We Reach You?

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Did Someone Refer You to Bull Run?

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What is the Approximate Amount of Your Investable Assets?

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Our Process

Your Path from First Call to Full Management

A step-by-step look at how we onboard new clients — from discovery and risk assessment through account opening, funding, and ongoing portfolio management.

Explore the Process
Your Journey

From Discovery to Ongoing Partnership

Every client relationship begins the same way—a conversation. Here’s exactly what happens at each stage, so there are never any surprises.

Want a head start? Both forms below are optional — complete them before we’ve even spoken, and your discovery call skips straight to the substance.

Optional · Before Step One

Client Intake Form

Who you are, what accounts you have, what you’d like help with. A few minutes, entirely on your terms.

Complete the Intake Form
Step Two · Now or Later

Risk Tolerance Questionnaire

Every client completes one before we manage a dollar — do it here and Step Two is already moving, or it’s built into your final paperwork either way.

Complete the Questionnaire
The Fastest Path Complete both forms, then email your most recent statements to cpassarelli@bullrunim.com.

Prefer to do it together? Plenty of clients complete both forms live on the discovery call. Already know exactly what you want? Your Schwab account-opening paperwork and our regulatory packet go out directly — the questionnaire is built in.

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Step One

Discovery Consultation

Before we meet, you’ll complete a brief intake form so we can make the most of our time together. On the call, we’ll walk through your financial goals, current situation, and any questions you have about working with an advisor. We’ll introduce our investment strategies and discuss how they might fit your needs. If you have current statements available, we’ll review those too.

Complimentary No Obligation Intake Form Beforehand Virtual or In-Person
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Step Two

Risk Assessment & Proposal

You’ll complete two risk tolerance questionnaires—a standard assessment through Schwab and our proprietary questionnaire—which together determine your risk profile and map you to one of five allocation tiers across our four proprietary SMA strategies. You’ll also send us your current account statements so we can evaluate your full picture. Once we have everything, we build your custom recommendation and schedule a follow-up call to finalize the plan together.

Risk Questionnaires Statement Review Custom Allocation Follow-Up Call
Five Risk Profile Allocations
Conservative
50% Bonds
25% Low Vol
25% Core
Mod. Conservative
20% Bonds
30% Low Vol
50% Core
Moderate
30% Low Vol
40% Core
30% Growth
Mod. Aggressive
40% Core
30% Growth
30% Innovation
Aggressive
50% Growth
50% Innovation
Bonds
Low Volatility
Core
Growth
Innovation
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Step Three

Paperwork & Account Opening

Once we’ve finalized your plan, two DocuSign packages go out. The first is from Charles Schwab—this opens your accounts (or links existing Schwab accounts) and grants us trading authority. The second is our internal regulatory paperwork, which includes our advisory agreement, fee schedule, ADV disclosure, and privacy policy. Both are completed electronically in minutes.

Schwab DocuSign BRIM Advisory Agreement ADV & Fee Schedule Electronic Signatures
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Step Four

Funding & Transfer

Assets transfer automatically from your prior custodian as part of the Schwab account opening paperwork. For cash contributions, either we initiate the transfer on your behalf or you can do it yourself—recurring transfers can also be set up during this stage. If you’re rolling over an old 401(k), we’ll walk you through the process and provide step-by-step guidance to coordinate directly with your plan provider.

Automatic Transfers Cash Contributions Recurring Transfers 401(k) Rollover Guidance
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Step Five

Investment & Technology Setup

Once your accounts are funded, we invest your capital across the SMA allocation from your plan. Your accounts then sync into your personal wealth dashboard for live performance reporting, and—for clients who elect financial planning—into your interactive financial planning portal. Everything flows together automatically.

Capital Invested Wealth Dashboard Live Financial Plan (Optional) All Platforms Connected
Charles Schwab
Custodian & Accounts
Black Diamond
Wealth Dashboard
RightCapital
Financial Planning

Your accounts sync automatically across all platforms—updated daily.

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Step Six

Ongoing Management & Review

This isn’t a set-it-and-forget-it relationship. We conduct quarterly or annual reviews—whichever cadence works best for you—where we walk through your wealth dashboard and financial plan together. Between reviews, we’re actively managing: rebalancing, tax-loss harvesting, and adjusting for life events. You can reach out to us anytime, and you always have 24/7 access to your online portals.

Quarterly or Annual Reviews Rebalancing Tax-Loss Harvesting Reach Out Anytime
What to Expect

Built on Your Terms

From day one, here’s what defines the client experience at Bull Run Investment Management.

Fiduciary Standard

We are legally obligated to act in your best interest. No commissions, no conflicts—fee-only, always.

Full Transparency

Clear fees, live reporting, and direct account access. You always know exactly where your money is and what it’s doing.

Proactive Management

We don’t wait for you to call. Rebalancing, tax-loss harvesting, and portfolio adjustments happen on a continuous basis.

Direct Access

You work directly with your portfolio manager—not a call center, not a junior associate. One relationship, one point of contact.

Ready to Get Started?

Schedule a complimentary consultation to discuss your financial goals. No commitment, no obligation—just a conversation about what’s possible.

Ask Bull Run

Have a quick question?

Ask it here and get an answer in a few seconds, with a link to the page that backs it up. Answers come from this website only — no account access, no lookups.

Reading the site

General information from this website only — not advice and not a recommendation. Past performance does not predict future results.

Prefer a person? Send it to Chris and he answers it himself.
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