Proprietary means we do the research ourselves, we pick the names ourselves, and we’ve done so since the flagship Innovation strategy launched in March 2020. No sub-advisers, no model portfolios we’re copying, no third-party research feeds driving decisions.

The process is bottom-up fundamental analysis screening for sustainable revenue growth thresholds (25%+ for Innovation, 15-25% for Growth, 12-15% for Core, 7-12% for Low Vol), gross margin durability, reinvestment runway, and valuation discipline. Each strategy holds 20-30 names with an explicit sector focus described in its individual brochure. See the Investment Approach page for the full framework.

$100,000 per strategy, per account. A client can allocate across multiple BRIM strategies simultaneously with a $100K minimum at each one. For multi-strategy allocations (e.g. a blended Moderate portfolio using Core + Growth + Low Vol), the minimum is $100K at each strategy that’s funded.

Minimums can be flexible in specific cases — contact Chris directly before ruling out an allocation on size alone.

Turnover varies by strategy. Low Volatility and Core typically see the lowest turnover — positions are generally held multi-year unless the fundamental thesis breaks or position sizing requires rebalance. Growth and Innovation see somewhat higher turnover because the revenue-growth screens require active enforcement — when a name drops below threshold, it gets replaced.

We don’t trade for trading’s sake. Position sizing is deliberate and decisions are driven by fundamentals — not technicals, momentum, or short-term sentiment.

Innovation focuses on high-growth software and technology (its benchmark is the BVP Nasdaq Emerging Cloud Index). Growth is broader secular-growth exposure, still tech-heavy but with more consumer and healthcare growth compounders. Core is diversified quality large-cap (its benchmark is the S&P 500). Low Volatility is defensive large/mid-cap with durable cash generation.

All four strategies are predominantly US large- and mid-cap. Each strategy brochure has the exact sector breakdown as of the most recent reporting period; live sector exposure is also visible on each interactive fact sheet.

Positions are conviction-weighted within bounded ranges. Typical sizes run 3-7% of a strategy, with the highest-conviction names running toward the top of the range and lower-conviction or newly-initiated names toward the bottom. No single name exceeds roughly 10% of a strategy at cost; positions that run to higher concentrations organically are actively monitored.

Cash/exposure management varies by strategy — Innovation and Growth run 85-110% exposure (occasional modest leverage via margin in specific setups), Core runs 80-100%, Low Vol runs 80-100%.

Yes — each strategy’s interactive fact sheet displays the current holdings table and sector breakdown, updated from live data. The strategy-specific brochures also include the full holdings roster as of the most recent reporting period.

For deeper diligence or a live portfolio walkthrough, schedule a 20-minute call and we’ll screen-share the Schwab positions directly.

The standard BRIM advisory fee is 1.50% annualized, billed quarterly in arrears on the average daily balance of each account. That’s the only fee BRIM collects. No commissions, no 12b-1s, no platform fees, no performance fees.

Fees can be tiered down at scale for large single-household allocations or advisor-directed aggregated relationships. Schwab’s custody/trading fees are separate and billed directly by Schwab per their SMA Marketplace schedule — we’re happy to walk through the all-in cost for a specific account size on a call.

All trading is executed through Schwab’s institutional trading platform. BRIM utilizes block trading and aggregation across accounts in the same strategy to ensure consistent execution prices for all clients — no account gets the best fill while another gets the worst on the same trade.

Trade allocation methodology and any aggregation constraints are disclosed in the ADV Part 2A, Item 12 (Brokerage Practices).

Yes — every performance page on the site has a gross/net toggle. Flip it and every number on the page recomputes net of our standard 1.50% annual fee.

The SMA Performance Dashboard, the Strategy Backtester, and each individual fact sheet all support the gross/net toggle. For a custom fee assumption (e.g. a tiered fee for your client relationship), the Backtester lets you model it directly.

Yes. Tax-loss harvesting is standard practice in taxable accounts at year-end and opportunistically during the year. We also coordinate asset location across a household’s tax-advantaged and taxable accounts when a household holds multiple BRIM strategies — higher-turnover strategies in tax-advantaged space, lower-turnover strategies in taxable space where it makes sense.

For complex household situations — Roth conversion planning, large concentrated positions, capital gains management — we coordinate directly with the client’s CPA (or introduce them to Brian Wendroff, our CPA partner).

Tax drag varies materially by strategy, by year, and by the client’s starting cost basis. Low Volatility and Core typically carry meaningfully less tax drag due to lower turnover. Growth and Innovation see higher realized gains in strong-return years because the revenue-growth screens require rotation.

Because tax drag is so household-specific, we don’t publish a single “typical” number. For a given client situation, we can run a specific projected tax-drag analysis — schedule a call and bring the client’s approximate tax bracket and holding-period preferences and we’ll model it.

Three steps. First, a 20-30 minute intro call with Chris to walk through the strategies, answer diligence questions, and understand your clients’ typical situations. Second, your firm completes its own due diligence (brochures, ADV, performance verification — everything on this page). Third, you open SMA accounts for your clients through the Schwab Managed Account Marketplace using BRIM as the selected manager.

End-to-end, most advisors move from first call to funded accounts in 2-4 weeks, depending on your firm’s internal approval cycle.

In Schwab Advisor Center: Account Management → Open Account → Yes, from Managed Account Marketplace, then select Bull Run Investment Management as the money manager and choose the specific BRIM strategy. Schwab generates the dual-contract envelope — one contract between your client and Schwab (custody/trading), one between your client and BRIM (strategy management).

Schwab’s fees are separate from BRIM’s advisory fee. For the complete workflow, see the SMA Platform Overview, or we can walk through it live on a screenshare.

Schwab handles standard client statements, trade confirmations, 1099s, and tax documents via Schwab Alliance. On the BRIM side, we provide Black Diamond performance reporting for client and advisor access, including time-weighted and money-weighted returns, benchmark comparisons, and custom statement cadence.

For advisors white-labeling us underneath their own reporting, we integrate cleanly with most major performance reporting systems — tell us what you use and we’ll walk through the data feed.

Chris directly. BRIM runs lean by design — no junior account manager filter, no ticket queue, no regional rep rotation. When you email or call, you reach the Portfolio Manager.

Typical response time is same business day, often within a few hours. For urgent operational matters (trade-day issues, account transitions), we’ll get on a call immediately.

Two free tools built for exactly this. The Strategy Backtester lets you build any weighted allocation across BRIM strategies + benchmarks, pick any date range, and see gross/net performance. The Wealth Forecaster projects that allocation forward with contribution and withdrawal assumptions.

No account required, no lead capture. The outputs are client-presentation ready. If you want a custom comparison against a specific benchmark or allocation model, just email Chris with the parameters.