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For Financial Professionals
Proprietary Management

Four Actively Managed SMAs for High-Growth Public Equities

Our actively managed portfolios are built to outperform traditional benchmarks by investing in leading publicly traded equities. Each strategy is offered as a Separately Managed Account — delivering direct ownership, personalized implementation, and precise tax management.

Strategy Suite
4 SMA Strategies
Innovation Growth · Core · Low Vol
Schwab Institutional Platform
Proprietary Management

Four Strategies. One Research Engine.


BRIM’s proprietary SMA suite — four equity strategies spanning aggressive growth to defensive income, all managed in-house from the same bottom-up research process. Available directly to individual clients and to financial advisors through Charles Schwab.

$54M+
Firm AUM
4
Proprietary SMAs
Years Live Track Record
101
Client Households
Risk & Return, Side by Side
Each strategy’s annualized volatility and CAGR since live inception, gross of fees.
Live Data
Innovation· Aggressive
Growth· Mod-Aggressive
Core· Moderate
Low Volatility· Conservative
Unable to load live performance data. Please refresh the page or check back shortly.
Why SMAs, Not Funds

You Own the Stocks. Not a Fund That Owns the Stocks.


Most advisors outsource your money to third-party fund managers, wrap it in a model portfolio, and call it investment management. You end up owning layers of funds, paying layers of fees, and holding positions you can’t see, can’t control, and can’t tax-manage. A Separately Managed Account changes all three.

01
Direct Ownership
Every stock in your portfolio is held directly in your name at Charles Schwab. You see every position, every share count, every trade. No fund wrapper. No pooled account. No rounding of ownership percentages.
02
Individual Tax-Lot Control
Because you own the stocks directly, we can harvest losses and manage gains position by position. Offset winners with specific losers. Defer capital gains. Impossible inside a fund — the fund’s tax profile is whatever the manager decides, not what’s right for you.
03
One Transparent Fee
BRIM’s 1.50% annual advisory fee is the only fee you pay us. No expense ratios stacked on top. No 12b-1 marketing fees. No sub-advisory charges. Most fund-based advisors charge 1% and then layer 0.50–1.50% in fund expenses you never see on a statement.
The Four Strategies

Pick Your Spot on the Spectrum.


Each strategy is built for a specific place on the risk-return curve. Aggressive growth, moderate tracking, defensive stability — same research engine, different design goals. Most clients blend two or three of these strategies to match their situation.

Flagship
Aggressive · Max Alpha
Equity Innovation
Concentrated portfolio of ~20 companies growing revenue 25%+ annually. Secular software, AI, cloud, cybersecurity — the highest-conviction names in the growth economy.
+15.6%
CAGR Since Live Inception
Live since:
Mar 24, 2020
Target: 20%+
Volatility
Max Drawdown
Positions
20–25
Representative Holdings Top positions
NVDA MSFT AMZN CRWD SHOP + 15 more
Mod-Aggressive · Secular Growth
Equity Growth
Innovation-grade returns with breathing room. Same research process, same sector focus — but with a 15–25% revenue-growth threshold instead of 25%+. Meaningfully lower volatility.
CAGR Since Live Inception
Live since:
Apr 14, 2022
Target: 15–25%
Volatility
Max Drawdown
Positions
25–30
Representative Holdings Top positions
GOOGL AMZN MSFT META AAPL + 20 more
Moderate · Quality Foundation
Equity Core
Diversified quality large-cap. Built to beat the S&P on the upside while participating in drawdowns at approximately market-level severity. The foundation of most BRIM portfolios.
CAGR Since Live Inception
Live since:
Mar 23, 2021
Target: 12–15%
Volatility
Max Drawdown
Positions
25–30
Representative Holdings Top positions
AAPL MSFT NFLX V UNH + 20 more
Conservative · Defensive
Equity Low Volatility
Equity upside without equity-level drawdown. Same research process applied to defensive, income-oriented businesses with durable cash generation — the stabilizer in multi-strategy portfolios.
CAGR Since Live Inception
Live since:
Apr 16, 2021
Target: 7–12%
Volatility
Max Drawdown
Positions
25–35
Representative Holdings Top positions
JNJ WMT MCD PG KO + 25 more
How Strategies Build Portfolios

Four Strategies. Five Portfolios.


Your personal portfolio isn’t one strategy — it’s a blend of them, matched to your tolerance and timeline. After a risk assessment, you’re assigned one of five tiers, each mapping to a specific mix. Click any tier below to see how it’s built.

Moderate Portfolio
Balanced growth exposure with a meaningful defensive sleeve. Built for investors with 10–20 year horizons who want equity participation without full aggressive-growth volatility.
Target Return
11–13%
Not sure which tier fits you? Take the 5-minute risk assessment and we’ll match you to a starting allocation.
Take the Risk Assessment
See the Track Record

$100,000 Invested. Live Results.


Each strategy’s actual live performance, starting from $100,000 invested at live inception. Gross of fees, daily-updating from our performance database. Strategies started on different dates — each line begins at its own launch.

Growth of $100,000 · Since Live Inception
Gross of 1.50% annual advisory fee. Lines begin at each strategy’s live launch date.
Live Data
Innovation
from $100K since Mar 2020
Growth
from $100K since Apr 2022
Core
from $100K since Mar 2021
Low Volatility
from $100K since Apr 2021
The Research Engine

Bottom-Up. Fundamental. In-House.


Every name in every strategy goes through the same four-step process. No outsourced research, no third-party screens, no model-portfolio shortcuts. The word “proprietary” means Chris picks every position himself, based on the same fundamental framework that’s been refining across a decade of strategy work.

I
Screen on Revenue Growth

Each strategy has a specific revenue-growth threshold — 25%+ for Innovation, 15–25% for Growth, 12–15% for Core, 7–12% for Low Vol. The universe starts with companies clearing their threshold for at least four consecutive quarters.

II
Research the Business

Bottom-up fundamental analysis — business model, competitive moat, unit economics, management quality, total addressable market, path to durable profitability. Each candidate gets a written thesis before it’s eligible for a position.

III
Build with Conviction

Positions are conviction-weighted within bounded ranges — typically 3–7% per name, with the highest-conviction positions running to the top of the band. No single name exceeds roughly 10% at cost. Strategies hold 20–35 names depending on design.

IV
Monitor the Thesis

Every quarter, every name is re-tested against its thesis. When revenue-growth drops below threshold or the business-model thesis breaks, the position is cut. No anchoring to entry price, no waiting-to-get-back-to-breakeven. Process-driven.

Core Principles
What Every Strategy Shares
Bottom-Up Fundamentals
Every name is evaluated on its own merits. Strategies are constructed from the ground up, not top-down from a sector allocation.
Revenue-Growth Threshold
Each strategy’s eligible universe is defined by a specific sustainable revenue-growth rate. Companies that fall below threshold are removed.
Valuation Discipline
Growth doesn’t justify any price. Entry valuations are assessed against each company’s durable earnings profile and growth runway.
Long Holding Periods
Held through full market cycles when the thesis holds. Low Vol and Core see multi-year holding periods; Growth and Innovation are somewhat more active.
CP
Every name in every strategy starts with the same question: can this business compound earnings at our threshold rate for the next five years, and is it priced in a way that lets us own it without paying for perfection?
Chris Passarelli · Founder & Portfolio Manager, BRIM
Want the full framework — sector focus, position sizing math, rebalance triggers, and the exact screens per strategy?
See Full Investment Approach
What’s Your Next Step?

Two Doors. Pick Yours.


Whether you’re evaluating BRIM as an individual investor or as an advisor allocating for your clients, the next action is different. Take the one that fits.

For Individuals & Families
Become a Client
Take a 5-minute risk assessment, see the tier that fits, and book a no-pressure call to walk through your situation.
For Financial Advisors
Allocate for Your Clients
Every document and data point needed to evaluate BRIM for your clients — brochures, ADV, live performance, backtester — in one place.
Bull Run Investment Management, LLC (“BRIM”) is a fee-only Registered Investment Adviser (CRD #306763) state-registered in California, the District of Columbia, Florida, Maryland, North Carolina, Texas, and Virginia. Registration does not imply a certain level of skill or training. Past performance is not indicative of future results. Investing involves risk, including the potential loss of principal. Target return ranges referenced on this page are forward-looking design objectives of each strategy, not guarantees. All performance figures on this page are computed from BRIM’s daily return database. “Net” returns reflect the deduction of a 1.50% annual advisory fee applied daily; actual client returns will differ based on timing of capital flows, specific fee arrangements, and individual account circumstances. Representative holdings shown on each strategy card are for illustrative purposes and do not represent the complete portfolio or current positioning; actual holdings change and are disclosed in each strategy’s individual fact sheet and brochure. Risk-tier allocations shown on this page reflect BRIM’s current portfolio construction guidelines and are subject to change. Your actual allocation is personalized to your financial situation and risk tolerance following a complete assessment. For the complete description of each strategy’s objectives, fees, risks, and performance history, refer to the relevant strategy fact sheet and BRIM’s Form ADV Part 2A.
Get in Touch

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