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Equity Innovation SMA

Innovation SMA Brochure

Investment thesis, performance history, current holdings, sector allocation, and risk profile for the Innovation SMA.

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PDF Document As of Q4 2025
Equity Innovation SMA — Live Strategy Brochure
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Equity Innovation
SMA

Capturing the World’s Most Innovative, High-Growth Companies

Cumulative Return
CAGR Since Jan 2023
1-Year Trailing

Performance as of —. Gross of fees.

Live Inception
March 24, 2020
Strategy Type
Active Equity SMA
Typical Holdings
20–25 Positions
Portfolio Manager
Christopher Passarelli
Revenue Target
> 25% Annual Growth
Benchmark
S&P 500
Bull Run Investment Management · bullrunim.com · (703) 344-6844 · McLean, VA
Strategy Overview
Strategy Overview
Investment Objective

The Equity Innovation SMA seeks to deliver substantial long-term capital appreciation by concentrating capital in a focused portfolio of 20–25 publicly traded companies at the forefront of technological innovation. The strategy is designed for investors with a high risk tolerance and a long-term investment horizon who seek to meaningfully outperform the S&P 500 over rolling market cycles — accepting higher short-term volatility in exchange for significantly greater upside potential.

Investment Philosophy

BRIM’s investment process is rooted in a singular conviction: companies that sustain exceptional revenue growth — consistently exceeding 25% annually — are the ones that create durable, compounding shareholder value over time. Every holding must demonstrate this through bottom-up fundamental analysis, top-down sector assessment, and quantitative screening. The portfolio is actively managed and tactically rebalanced with the goal of optimizing risk-adjusted returns across full market cycles.

Target Sectors

Artificial Intelligence

Machine learning, generative AI, autonomous systems, and AI infrastructure powering the next era of computing.

Cloud & SaaS

Software-as-a-Service platforms and cloud infrastructure enabling enterprise digital transformation globally.

Semiconductors

Chip designers and manufacturers supplying the foundational hardware for AI, data centers, and connected devices.

Cybersecurity

Next-generation security platforms protecting digital infrastructure against increasingly sophisticated threats.

Fintech & Payments

Disruptive financial technology companies modernizing payments, lending, and financial services at scale.

Emerging Innovation

High-conviction positions in disruptive companies reshaping healthcare, media, e-commerce, and beyond.

Portfolio Characteristics
Portfolio Holdings
#HoldingSector% NAV
1NVIDIA CorpInformation Technology17.96%
2CoreWeave, IncCloud Infrastructure10.11%
3Reddit, IncInternet Content & Media7.60%
4Tesla IncConsumer Technology7.57%
5MicroSectors FANG+ 3x ETNLeveraged Tech Exposure6.20%
6Dave IncFintech / Software4.87%
7Cloudflare, IncCybersecurity / Cloud4.45%
8Atomera IncorporatedSemiconductors4.08%
9AppLovin CorpAdTech / Software4.07%
10Roblox CorpInteractive Entertainment4.02%
11Tempus AI, IncHealthcare AI3.44%
12Robinhood Markets, IncFintech / Brokerage3.23%
13Astera Labs, IncSemiconductors3.20%
14Credo Technology GroupSemiconductors3.00%
15Circle Internet FinancialFintech / Digital Assets2.94%
16Iris Energy LimitedBitcoin Mining / Energy2.79%
17MercadoLibre, IncE-Commerce / Fintech2.67%
18Affirm Holdings, IncFintech / BNPL2.29%
19Hims & Hers Health, IncDigital Health2.07%
20BitcoinCrypto & Digital Assets1.74%
21Sea LimitedE-Commerce / Gaming / Fintech1.62%
Portfolio Construction
Strategy TypeActive Equity SMA
Typical Holdings20–25 Positions
Rebalance FrequencyTactical / Opportunistic
Exposure Range90% – 125% Equity
Account Minimum$250,000
CustodianCharles Schwab
Risk & Return Profile
Revenue Growth Target> 25% Annual
Risk LevelAggressive / High
BenchmarkS&P 500
Annualized Return (Live)
Max Drawdown (M-to-M)
Advisory Fee1.50% Annual
Performance Summary
Calendar Year Returns

Gross of fees

YearInnovation SMAS&P 500
Annualized & Cumulative Returns
PeriodInnovation SMAS&P 500
Growth of $100,000
Growth of $100,000

Hypothetical growth of $100,000 since January 2008. Dashed gold = backtested. Solid gold = live. S&P 500 shown for comparison.

Calendar Year Returns — Visual
Portfolio Manager
Christopher Passarelli
Christopher Passarelli
Christopher Passarelli
Founder, CEO & Portfolio Manager
Christopher Passarelli is the Founder, CEO, and sole Portfolio Manager of Bull Run Investment Management. He has been investing in equities since the age of 10 and entered the financial industry professionally at 18, accumulating experience across equity derivatives, quantitative research, RIA services, and derivatives operations at firms including IPS Strategic Capital, TD Ameritrade, Morgan Stanley, and Spectrum Financial.
He founded BRIM in 2019 with a singular conviction: that a focused, actively managed portfolio of the world’s most innovative companies — selected through rigorous fundamental and quantitative analysis — can meaningfully and consistently outperform passive benchmarks over time. Under his leadership, BRIM’s flagship Innovation SMA has delivered industry-leading returns, ranking among the top performers nationally since its live inception in March 2020.
Series 65 LicensedState-Registered RIAFee-Only FiduciaryCRD #306763
Website
bullrunim.com
Email
info@bullrunim.com
Phone
(703) 344-6844
Schedule
calendly.com/chrispassarelli

Important Disclosures

Bull Run Investment Management (BRIM) is a state-registered RIA in McLean, VA (CRD #306763). Past performance is not indicative of future results. All investments involve risk including loss of principal. Backtested performance (Jan 2008–Mar 2020) is hypothetical. Live performance begins March 24, 2020. Calendar Year and Annualized tables shown gross of fees unless toggled to net. Net returns reflect deduction of 1.50% annual advisory fee. The S&P 500 is used for comparative purposes only. For full disclosures visit bullrunim.com.

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